A NEW TAKE ON JEWELLERY
While working on the logotype for ARVA, I wanted the mark to speak to both a younger and a middle-aged audience. Geometric, custom letterforms create a signet shaped like a ring, referencing the refined, near-perfect craftsmanship of the brand.
I designed the logo and visual system to be simple yet impossible to forget. The lighting and composition of the photographs emphasise the contrast between tanned skin and silver jewellery, an aesthetic that resonates naturally with young adults.
