A NEW YOGA STUDIO IN THE CITY

This project was created for a yoga studio aimed at women looking for a moment to themselves. The goal was to build a system that feels feminine and invites a sense of belonging to the studio's community.

The logotype is based on simple, cyclically arranged shapes made from circles, symbolising a group of people who share common values yet are meaningfully different from one another. The symbol was built from typographic forms, creating a mark that resembles a figure in motion and builds positive associations.

FIRST CONTACT

The identity invites you to step into the world of yoga and take your first step on the mat. The whole system reflects the premise of a space created for women, where you can feel freedom and a sense of belonging.

The design applied to everyday objects accompanies participants outside the studio, with every sip of water or trip to the shops, reinforcing the habit of coming back to class.