SOMA is a coffee shop and bakery offering coffee, pastries, and bagels. The brand started without a finished visual identity. The signage, packaging, and social media all worked separately, with no common thread.
The new identity system tied all these elements together and made it possible for customers to recognise the brand no matter where they encountered it. Now, one glance at a cup or a bagel wrapper is enough to spot SOMA on the street.
BRAND IN PRACTICE
The angular logotype gives the product a handcrafted character in a modern form. Red and pink were chosen to make the brand easy to remember alongside the logo.
The branding for SOMA had to work across different surfaces, such as the storefront, cups, and promotional items, to support the product's sales.
IT'S NOT OVER YET...
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